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Fluctuation of unique visitors, not of visits

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@dnaber wrote:

Hi, what might be an explanation for having a lot of fluctuation in unique visitors per month, while the number of visits is growing rather smoothly?

Visitors (per month):
visitors

Visits (per month):
visits

The fluctuation in visits can be explained with holiday times, but for unique visitors I don’t understand why the numbers differ so much from month to month. I don’t think this can be explained by random fluctuation as it’s to be expected for smaller sites, as my site has several hundred thousand visits per month.

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